Here’s the story behind ...
What problem does it solve? Assists in avoiding situations in which parents pay an insurance premium over the years and at the end of the period the total amount of money they have saved up is not sufficient to pay for the University education they would like to provide for their children.
How do parents think? One of the principal reasons they choose to purchase child insurance is to pay for the high quality education of their children in advance. Due to the long-term economical uncertainties, parents do not know how much such an education will cost eighteen years into the future. Therefore, if the insurance agent informs them of the projected total amount and the reasoning behind it, as well as of the optimal yearly installments, parents would be grateful and satisfied by the insurance company service.
Business Implications :
The Concept buyer / owner
The partnering company